![]() ![]() ![]() You’ve put it all together when you receive a ping from your finance person: “You’ve exceeded your allotted marketing budget for the quarter.” Next, you hear from legal: “Are you planning to have everyone who interacts with the demo sign an NDA?” Before you know it, every move you want to make feels like this - bogged down.įounder and bestselling author Eric Ries calls functions like Legal, Finance, IT, and HR “gatekeepers,” and he’s well acquainted with them. No matter what size startup you’re running or working for now, this type of scenario is right around the corner: You want to set up a booth at a trade show with a prototype of your product. ![]()
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